Hey everyone! Looking for Branding 101 magic??
Here’s my personal favorite and practical list of Elements To Get your Foundations Right As a Copywriting Business.
So Why Branding?
So why do you need branding? Do you understand its role in the growth of your copywriting company or your personal brand?
For these to understand you first need to clear the concept of branding and what it all includes.
Branding means giving a unique personality, a look, a feel, a belief to anything associated. It means ways and methods to differentiate one thing from another in the large world of saturated markets.
In terms of business, branding means giving a new look to the products or services. If you are a freelancer, it might mean to make your work stand out to potential clients from your competitors.
Just a little suggestion before we start, these tips and qualities can guide you through your “Need To Know points” To Outshine Yourself In The Market. We advise you to know them before thinking of branding your business.
Someone who did- Use of Branding
If we look back at the history of any business or person who has scaled tremendously, they have utilized the power of branding.
To give an example, the dating app Bumble has twisted its branding strategy and make focus on the ideology of supporting women.
How?
Supporting through asking them to be fearful.
Supporting them to tell them that it’s okay to start first.
Supporting them by showing videos of stories that encourage them.
Being a voice is a branding tool they used to lure today’s generation’s strong and educated women that anyone can and should take the lead.
See, what the right branding strategy can do to your copywriting business!
That’s what we are going to talk about in this article.
Knowing the importance and essential Elements to Get Your Start-up Branding Foundations Right.
Let’s get started.
1. A memorable logo design
A logo is something that is present in every one of your product’s packaging or products themselves. It is a symbol. An identification in picture, word, or animation form which describes and defines your brand.
You might be thinking that why as a copywriter you need a logo?
Because…….
If your logo is not unique, it will not catch the potential client’s attention.
Same way, If your logo is very simple, it will mix in the huge market and even might not get a chance to survive.
Your logo is the first thing that will make the first impression.
And no one knows better than you that first impression matters.
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Let’s understand its value by a small case study of one of the world largest drink companies-
Coca-Cola
Since its inception, it has experimented a lot, not only on its formula but also on its look, feel and voice.
Even though they experimented in many aspects, but there was never a dramatic change in their logo design.
The logo has cursive and fashionable lettering which is truly unique, just like the value of its brand. The brand has included red and white color as the anthem of cold drinks.
Red displays energy, appetizing, passion, and excitement. The logo is very simplistic, and hence it stayed in the minds of customers. In fact, people recognize the logo with just color and font style also.
Same way, you must remember many successful copywriters’ websites and their identity specific to their pages.
For us, as copywriters, we must have a good quality picture and a signature style of identity.
For us, our unique style of writing, our website logo, and our picture, all together makes up for our personal brand identity.
2. A value-driven brand voice
When we talk about branding, what comes first in your mind?
Is it logo, a color associated with it, or the product/ service uniqueness?
Oftentimes, copywriters and the likewise associated businesses start focusing on these aspects so much so that they forget to work on their brand voice. A unique voice in the market.
At the starting of our discussion, we analyze a small back story of a hugely successful dating app called Bumble.
Did you find out why they stood out and were able to market themselves so strongly and impact hugely?
Yes, you are thinking right.
Because of their unique message and strong support to today’s generation’s independent and strong women’s.
Get inspired from them and learn that having a value-driven brand voice matters in a complete branding process for your copywriting business to stand out.
3. A unique mood board
Some branding management teams (in the case of writing business) and copywriters ( in the case of individual writers ) employ a mood board in the process. Some don’t.
Personally, I’m a huge fan of a mood board.
Before discussing why I like them and why you should too and include them in your overall branding process. Let’s first understand what is it exactly?
If you like to get inspire visually on how mood boards looks like , you can checkout some of them before moving further into the definition. Done? Let’s move ahead!
By definition, A mood board visualizes your brand that includes designs, images, forms, symbols, and colors. It is usually inspired by a brand message or a distinctive value proposition.
In short and simple words, it means a collection of all the visual assets of the brand that can be visualized in a single place.
Just imaging you are out for some house errands. In hurry, you forget to have your breakfast and in the errands, even skip your lunch. Now you are hungry as hell.
What will you do?
Of course, lookout for a place where you can grab some food.
Looking around what catches your attention the most?
The brownish-yellow kind of semi-circle logo with the red words written inside it just like the stuffing.
Brownish-Yellow color giving you a thought of burger and red words tomato sauce. You rushed out straight there and never forget the outlet name—Burger King
Yes, visual branding has power and it should be used in its complete capacity.
4. A set of favorite fonts
Every brand has its own unique set of fonts just like every person has their own unique way of writing.
Think of it as a mark of your copywriting business, just like your signature.
Of course, personal branding means it has to be personal in some ways.
Unique fonts attract but you should always keep in mind the suitable fonts standardized in your copywriting business.
Otherwise, it might make your copywriting business look unprofessional, even though you had a unique set of fonts for your brand.
Just to get a grip, if you are into an artistic or creative kind of business you may want to have your fonts in something which is cursive and stylish.
The same goes for an educational kind of business.
If you are into the education business, instead of cursive, a simple, clear, and more straight kind of font will work best for you.
Choose as per your need and not as per trends.
Your assets should be as unique as you!
5. A branding environment
Have you ever been to a McDonald’s in different areas of your city?
Have you ever felt that you do know what to order or how in each of these McDonalds?
Did you feel that the inside sitting space and ordering area are almost the same in all of the different areas of McDonald’s?
If you have answered YES to all these three questions, you have actually experienced a brand environment.
In the above case, a Mcdonald’s restaurant environment.
For any copywriting business to completely utilize the brand power, it is a must that they should inculcate it not only in its products, online posts, advertisements, or promotions but also in its actual environment.
An environment of the clients.
An environment of the employees
An environment of wherever their products/services are present.
It will cause a synergy effect and increase your effort in branding your copywriting business.
Of course, you would like to have the best benefit out of your efforts.
Why should you keep these elements in mind?
Your branding is a power booster to your marketing efforts, especially when you are just starting out in your copywriting business.
It lies at the core of marketing your writing services, the core of your personal branding as writers.
When you are starting, it is very important to think of different ways so that the process can create an impactful brand identity.
You must keep in mind the points that we discussed earlier while creating a proper plan.
If you do, we promise your copywriting business can never fail in carving out its own unique brand identity and strong foundation!
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