We Got it! Marketing + Copy Tips from Amazing Copywriters

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Do you know a Good Marketing & Copy Tips from Amazing Copywriters are very hard to find and it is even harder to get those advice for FREE!!

But look at you,

You are lucky!

You got our back.

I was only like you

The most important trait of any good copywriter is that they never stop learning, nor they shy away from asking for tips. I have been through phases when I am not confident enough or get nervous to ask for help from my colleagues. Understanding you and remembering those days, I have compiled a list of marketing + Copy tips from Amazing copywriters just for you.

Right at your plate and at your screen, just a scroll away.

Your copies can make or break marketing

Everyone knows that what copywriting means in a marketing campaign. What is its importance, Where it is used, and how you can be an integral part of the overall marketing goal.

Even though you are not an active face or participant in the marketing scenario, your work, your copies can make or break your organization’s overall marketing strategies.

Learn the basic first

By the way, If you are still unsure of what is marketing or are new to the term and our world, we would suggest you to read about the basics first. You can simply click here to learn more.

Once you understand why you need marketing tips, and why specifically from successful copywriters you are ready to read on the in-depth personal used tips from wonderful and unique copywriters in the market.

Let’s get started!

We dare to ask – for YOU

Just for you, we asked some amazing word magicians who are in the business for quite a reasonable time and are fit to be deemed as a good advisers.

You can take’em or you can pass’em

It all depends on you.

But we ask you to try first before discarding any ideas and tips.

Here we go with Marketing + Copy Tips From Amazing Copywriters!

1-Lesley Vos

“I believe to Start with a conclusion and prove that with a story”

All my favorite tips are about neuro copywriting, its headline, and intro strategies in particular. And though most copywriters have mastered the secrets of headline creation (use numbers and beneficial adjectives, appeal to FOMO, etc.), the introduction is what can sink all writing endeavors with a single strike.

We know it needs to be short (no more than eight sentences), include a hook, and keep people reading. For a long time, my favorite formula for writing intros was APP method by Brian Dean:

A — agree (start with concept readers will agree with, to show you understand their problem),

P — promise (give a peek to a better world),

P — preview (tell what you have for them).

I’m going to test his other method: PPB, where P is for a preview (what you have for readers), the second P is for proof (why they need this), and B is for a bridge (a call to action, inviting to keep on reading and learn more).

As a big fan of storytelling, I would recommend this trick to create a correlation between your product/service and events that benefit it and stir readers into a desired action through their perception of this correlation. In plain English, your content piece follows this scheme:

Conclusion (a message) –> Story –> What is it all about? (facts)

You start your writing with a conclusion. In a preview, you already share the message you want to communicate. After that, you share a story (proof that your message is right); and finally, you answer WIIFM (what’s in it for me?) in your content, turning it into a story with facts.

2- Arek Ponski

I write with the user intent in mind before starting out any project

Writing engaging, educational, SEO-friendly content is no longer an option, but rather a standard. It’s no secret that there are multiple ways to approach the process of content creation and here are a few of my personal favorites:

#1 Simple keyword research is not enough, write with the user intent in mind

Understanding the intention behind users’ search is crucial. Get into the shoes of your audience and simplify your language.

#2 Storytelling never gets old

Create an insightful story, backed up by solid data. It can make your article a real masterpiece. Storytelling won’t get out of fashion anytime soon and the faster you learn how to incorporate it in your copy, the better results you will get with your content.

#3 Let emojis speak

Using humor in your copy makes you more “human” in the eyes of your readers. The same is true when it comes to using emojis. It might sound silly, but in fact, emojis can become a powerful tool in your toolkit if you don’t overdo it. Studies show that emojis are responsible for boosting the CTR rate and keeping the reader more engaged. Give it a go whenever you feel that an emoji could express more than the words ever could

3- Jon Buchan

I try to deploy refreshing honesty and humour

One technique you can use to get people to do something you want is to deploy refreshing honesty and humour. 

For instance, if you’re trying to coax your email subscribers into completing a survey, you can reference the fact that you’re aware this request might not be something they’re going to be intrinsically enthusiastic about. 

Here’s an example:

“Just what you wanted to do today – fill in another blasted survey!

In order to coax you into complying with my request, I’m going to try and sweeten the deal. Upon your completion of the survey, I promise you’ll be presented with an adorable picture of a dog wearing a monocle and a top hat.”

You would need to make good on such a promise, of course. 😀

Why does this work? Because it’s easier to get people to agree to your reasonable requests if they’re smiling as you make them.

By the way if you are still unsure of what copywriting actually is or just want to reiterate and freshen up your basics, read our very easy to grasp and information-filled blog on Copywriting here.

4- Kas Szatylowicz

I first filter out the “blabla”

In the era of information overload, being heard (or read) is harder than ever. Writing an engaging copy is not enough, if the information you provide isn’t really useful.

Something that never fails me is always backing up my writing with solid data. Nothing makes you look more credible than referring in your copy to numbers and statistics. Even better if you can chip in with some sort of proof (like a screenshot) to support your writing. Do that in the beginning of your copy, and you gain your readers’ trust and boost your credibility right away.

People tend to filter out the bullshit and “blabla” and they are way more likely to consume the content written by someone who comes across as an expert in the field. Relevant data helps a lot, so do your research before you sit down to write anything and then use it in your copy.

5- Chintan Zalani

I always refer to the language of my prospects

The best way to make your prospects and customers feel at home on your website/owned social media property is by speaking in their language. If you use the EXACT words that your audience uses to describe their problems, then you will instantly have their attention. 

So refer to those customer service tickets and sales team conversations with your prospects. If possible, talk to and hang out with your prospects and customers. You can also check out conversations on Reddit, Quora, Facebook Groups, or other online communities where you’ll find your tribe online to note down how your target audience talks about their problems and the phrases they use.

6- Roshni Shaikh

I suggest to write a headline that scores high on empathy 

Your content gets buried if the headline lacks specificity. Make the headline accurately beneficial to your readers so that they feel invited and understood. 

If your audience doesn’t see an incentive in your content, they bounce off your page. And that is why it’s crucial to bring empathy into your copywriting to increase its specificity, utility and relevance. When you address your audience’s biggest concerns in your copy and map it to the outcome of your solution, you are earning their trust and positioning your brand as dependable. 

3 easy ways to write a headline that scores high on empathy:

1. Bust a big objection by clearing their biggest block/challenge
2. Include VoC data excerpts to write a highly relevant headline
3. Mention one motivating factor that inspires and draws the reader into the content

7- Jordie van Rijn 

Start your research early

Last year I started doing more long form and comprehensive articles. My tip is to do, what I call casual research, but start early. For instance in industry guides like this 6.000+ words one on ecommerce email marketing.

I started research months even before writing, every time I “ran into” something I saved it in a google doc. So…

• Save interesting blogs and sites around the topic/subtopics.
• Find and list competing articles.
• Whenever you see something interesting you could use, even if totally unrelated, save it.

This will allow you to go much deeper into a topic, make it more interesting, and it will be way more original than any other. Additionally you know who to mail to have a look during promotion phase. It also works very well if you aren’t expert in the subtopic, for instance I knew a lot about ecommerce, but not that much on email for restaurants, so keep an eye out – and you will end up with some gems.

Of course, there will be a lot of additional ideas “you can’t use”, but these will serve perfect for later updates and other pieces.

8- Alice Corner

Understand your audience

The thing that elevates good copy into great copy is a deep understanding of your audience. If you’re trying to convert your audience into product users make use of your audience research.

Who are they? What are their main problems? How can your product fix those problems? The more specific, the better. Too often copywriters get fixated on selling their product by listing the specifics; instead they should take a step back and ask themselves “what does my audience actually want to know?”

Most of the time the answer is “how this product can help me” and not “what this product can do”.

9- Ben Culpin

Don’t give up on existing content

One of my biggest copywriting tips is to create content that is relevant and topical to catch the immediate surge of traffic and interest. The crucial thing that we’re trying to do more of in 2020 is that when the surge of interest in that subject passes, not to give up on the content, but look at how we can repurpose it for a different audience.

For example, while working for a company in the Nordics, there was a lot of interest at the end of 2018 when Amazon announced their plans to move AWS into Sweden. We published an article about that, which attracted a spike in traffic that had peaked by Q1 of 2019. Instead of abandoning the article, we re-wrote and re-formatted it as a step-by-step guide for Amazon sellers now looking to get established in the Nordics. 

Be current and be topical by all means, but remember to be adaptive too!

10- Chioma Iwunze

Narrate a compelling and relatable story

The human brain evolved to love and remember stories. Researchers suggest that stories engage several parts of the brain, particularly areas that are related to emotions, language processing, language comprehension and visual image processing. Any surprise why messages stick more when they are encased in well-told stories?

Every great personality had great storytelling skills. William Shakespeare’s stories are still relevant in schools, theatres and cinemas. Why can’t we stop quoting Confucius, Plato and other great storytellers?

Storytelling remains the surest way to capture prospects’ attention and get them to remember all about the product. In your next ad, tell a relatable story that engages the audiences’ emotions and wins their trust. That way, you’ll win loyal customers and brand ambassadors.

11- Jonas Sickler

Optimize your content

If one of your copywriting goals is to capture more traffic, then you absolutely must consider SEO. But optimizing your content isn’t just good for search engines, it’s also great for user experience.

Think about it, when you Google a phrase, you’re more likely to click on the search result that contains that phrase in the page title and meta description. Beyond that, optimized content strengthens overall topical relevance, ensures complete depth of coverage, keeps content aligned with search intent and provides clear, actionable next steps.

Here are some of the top tips from us:

• Optimize page titles, headings and subheads.
• Find the right keyword density.
• Cover the topic as thoroughly as your competitors do, but don’t overdo it.
• Make sure your text is concise and readable.
• Add internal links to convey relevance and provide users with more information.

12- Dayana Mayfield

Copy before design

People often wonder, should design or copy come first for website pages? There are some instances where design can come first (say an ecommerce shop), but 9 times out of 10, copy should come first and here’s why.

Your messaging strategy dictates the story that you want to tell. This affects layout which then affects copy.

Lastly, the design is meant to best tell the story and illuminate the copy. Avoid cramming copy into a preset layout with lorem ipsum whenever possible. It’s just nonsensical to try and cram your important brand story into pre-existing boxes. 

Messaging should lead layout which leads copy, which all together lead design. Starting with your messaging strategy and story first (and then copy) will create a cohesive asset that sells as its meant to, not a nonsensical Frankenstein beast. 

13- Angelo Sorbello

Relate, entertain and teach with a good dose of humor

Think back about what YouTube videos you’ve liked the most recently. The chances are that at least one of them was a mixture of both information that made you feel like you learned something, and entertainment: the information was laid out in a catchy way and exciting to watch.

That’s precisely how we’re writing our copy for all our email and social media marketing campaigns: telling a relatable story that happened to your team this week or one of your clients, sharing interesting insight, and so on, all filled with a good dose of humor. What happened once we’ve started to use this approach is that our customers look forward to our emails and posts every week, although we add a sales-related call to action in each one of them.

14- Will Cannon

Read out aloud 

This is old but definitely still gold. After completing your text or an important part, read it out aloud. It may sound silly but this helped me a lot in the past.

You’ll get a better connection to your writing and find out how your words really sound. On top of that, it helps to spot grammar and style mistakes that Grammarly might have missed.

It’s definitely not a new technique but for me, it works like a charm (although you shouldn’t apply this method when working in a Starbucks).

15- Lisa Dietrich

Use your target group’s vocabulary

Before writing content, I research the language of my target group. For example, if they hang out in specific Facebook groups or Subreddits, I’d go there and read their thoughts and try to understand how they talk and argue.

Furthermore, I would note the powerful and interesting words they use. To me, it’s a bit like keyword research because I’ll try to incorporate these keywords into my copy as naturally as possible. When your target group reads your content, they’ll be far more likely to resonate with it if you’re using their language and style.

16- Nikola Baldikov

Write personal stories

’ve found that some of the best copywriting I’ve done tells a strong story. Every copywriter has the difficult task of grabbing and keeping their reader’s attention, and there’s no better way to do this than by creating a compelling narrative.

Personal stories are the most effective in this regard, the more relatable for your target audience the better. These types of stories help the reader to make a connection, which will ultimately make your content more compelling. 

Did you find your inspiration?

Have you understood the little tricks that experts use in their copywriting profession?

Marketing and a right approach are very important in copywriting business.

These tips from copywriters are majorly focused on how well you can write along with time management tips.

One famous tip that I always keep with me at the tip of my mind, whenever I start writing any content and copy :

If you write well, you can market yourself well!

We hope our experts and their views with practical suggestions will help you out in successfully mastering your copywriting skills.

They are experts in their own field and wish you to write the BEST!

Feel free to share our post with your colleagues, friends, family, fellow writers, aspiring copywriters and anyone who just want to be inspired and learn more.

We would love to see you grow, learn and care for each others just like we care for your success.

Awaiting a good piece of work from you and a promise to learn & grow DAILY!!!