Copywriting is everywhere! Even if you are not looking to be in copywriting filed it will be helpful to know about it just like psychology – Good to know and Better to utilize
So, a brief on copywriting new journey
So, you have been fascinated by the world of writing and came across the best-earning writing career through various media and blogs. You find your answer as copywriting. And now you want to know more about the inside of the industry.
You ask, Hey, Stop!!! How do I know?
Hehehe… To be honest That’s what I did also, just like you.
And hear me out……
After your curiosity, You looked for the next step??????
Naturally, you must have googled up, what is copywriting. Of course, before diving fully into any venture and path, you want to know deep about it. You went through some blogs, some videos, and some social media platforms to gather as much knowledge about the topic.
But Ahh huhhhh, that point came when you became more confused and out of understanding about copywriting. You know what it is in different ways but now, even more, lost on which and how to choose.
A recent study showed that: More than 5 million people across the world are coming new to the copywriting industry but they quit within a year or two orrrr they just change their career path.
Why???
You must be thinking everyone is saying so much positive about copywriting, so why I am saying that like so. It is because I just not only want to tell you about copywriting but also show you the reality that it is not an easy path.
Anything which gives results has value, Anything which gives value has power. And Anything which has power + value has Money.
– Witmaze
What is copywriting?
Copywriting is a huge world. Writing in itself is a different planet and when two big planets combine together, you know what is gonna happen——–brommmmmm….. yes your are Right…. ^^^^^^EXPLOTION^^^^^^^^^^^^
Image credit: Source
For the sake of grasping the concept one at a time, We will be first understanding about: what is copywriting, initially here in this particular blog.
We will cover the rest part in a separate blog post.
To grab full power on the topic- #copywriting, don’t miss on those posts loaded with information.
SOoooooo, talking about COPYWRITING……..
First, in simple words, Copywriting consists of two words— Copy + Writing. Copy means to multiply the same product or results multiple times. And anything which is related to multiplication is probably related to the marketing concept. Believe it or not, Soul of the Marketing is to multiply. Multiply the number of customers, Multiply the number of Sales, Multiply the number of results, Multiply the number of impressions.
In Short, Copywriting is any written material or content which has the ability to multiply the desired result in the market through the power of words.
I only wrote what I thought was good enough. But it did not bring any action, any moment, any multiplication. Hence, failed in my initial copy materials.
Let me tell you a secret to be a good copywriter, you have to face failure, bad copies, and yes realization that it is not all glamorous path.
Image Credit: Adobe stock
By the way if you like to know what all headings we have covered as you might be in hurry, go through of table of content below However, we suggest if you really want to know the basics of copywriting and what it looks like, you should read the full post
Table of Contents
What materials includes copywriting
Coming back, Copywriting is writing marketing and promotional materials which are persuasive and motivate people to take some form of action, that the writer is targeting. It can ask readers to make a purchase, click on a link, donate to a cause, or schedule a consultation.
Copy materials mainly include written promotions that are published in print or online. They can also include materials that are spoken, such as scripts used for videos or commercials.
The written words in these materials are known as “copy,” hence writing professionals called these materials and content products as “copywriting.”
Businesses all over the world are looking or trying to make their customers take action, to make them attractive to buy from them. Not only businesses but any person, any group, or anyone who is communicating in a way to make their targeted person take action is only copywriting.
You see, Copywriting is everywhere.
In fact, if you just start by looking in your electronic mailbox or simply email, you’ll find some obvious examples of copywriting. Promotions for local restaurants, catalogs, fundraising letters from charitable organizations, or sales letters for various products and services are all forms of copywriting.
Goal of copywriting
The main goal of copywriting is to create or generate conversion. Some examples are emails, websites, advertisements, catalogues, and others.
There’s a lot of confusion out there when it comes to copywriting.
Many people who are new to this word, might think from just hearing its name that it might be about the right of the original creation or a right to publish, distribute and copy a book or photo or music. No, it’s not like that. The above said examples are called copyrights which gives exclusive rights to the owner not copywriting which gives wings to the content to fly high.
Image credit: Adobe Stock
The main distinguishing feature of copywriting is your content or creative creations goal.
If it is to make the readers, users or any intended target persona take a specific action, then we can say that it is a copy and is a type of copywriting.
Copywriting can be content writing with the direct goal of making a sale.
Examples of copywriting creatives
Some examples of creatives where copywriting might be found on are:
Website pages
Brochures
Paid ads
Landing pages
Product pages
Here’s a copywriting example from the website. It’s actually a popup that displays after a reader has been on the page for a few minutes:
Notice how it’s short, to the point. There’s no fluff; instead, it focuses on the benefits and the next action users should take.
Summary
I believe that by now, you might have got a little idea of what is copywriting and how to differentiate where the copywriting power is used.
Let me brief once more for you. ( In case you need a little revision, cuzzz repeating a good habit and a good lesson never hurts )
Remember!
The main focus is the Final Goal.
What your words intend to do. What your voice intends to do. What your creatives are intending to do.
If they openly spoke to your end-users to take any action, you are seeing or creating a copywriting piece.
Yesss, Now you get it right.
Copywriting tends to focus on a specific object and result.
Anything which gives results has value,
Anything which gives value has power.
And Anything which has power + value has Money.
That’s why many people, bloggers, and some outsiders say and assume that copywriting is a money-making profession.
Reality of being a copywriter
Absolutely it is! BUttttttt …. You are supposed to work tremendously hard too as in every other career!!!
When I started no one helped me in understanding copywriting or in General, the writing world.
And trust me, It was TOUGH and RougHHHHHHHHH Road!!!!!!
Through the Witmaze platform, we can help, support, and create a world for each other as writers & readers.
Image Credit: Source
Since we understand what is copywriting. We can now move forward to more in-depth and various related topics of copywriting world. Dive into the topic so that you can fully enjoy what it feels like to be underwater. But first learn to swim, learn to practice, and learn to thrive.
Only for You, We have also created other blog posts (More coming, On the WAY—-YAYYY) so that you can go through the related topics of copywriting. Make sure to go through them also. They are information that can help you grasp the understanding & terms of the copywriting world, Absolutely FREE!!!
I am a Business Analyst by day and Technical Content Writer by night. On my weekends I am a Freelance Copywriter, Content Strategist, Editor and Blogger. I love to talk about Productivity, Personal Development, Mindset, Spirituality, Selfcare, Life Balance, Technology and Stories that heal us.
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