Writing effective emails is an essential copywriting skill but many do not know how to write one!
Email writing is the oldest form of copywriting.
For ages and the beginning of human interaction, everyone would write letters to each other and send them through another person( they call them messengers, at the time )
Letters at that time, started as a means to convey a message of invitation, news, or any important arrival in a particular state/ country.
Later, they were sent to show the other person a token of appreciation, a token of love, and a token of connection.
But, what do they all have in common?
The writer intends to make the reader feel something, do something or know something.
Simply, make them read your message.
By the way, If you are fascinated by the term “famous writers” and want to know their names, get inspired or make anyone of them as your ideal, whom you may look out for, go nowhere.
Here’s our detailed list of writers from different backgrounds , you would LOVE to know!
As time goes by, it was used among public announcements, and now is the time when we use it to convey our general announcements to anyone.
But do they read them?
Will you read from someone who is not known to you?
Will you care to listen to what they have to offer?
In general, most people don’t.
And your job as a copywriter is to make them read, even when you are sending them emails only to ask to take some action!
As a copywriter, you need to learn how to make people read your words.
It is the core of our business.
It is like orange fruit.
Let me explain???
You, as a copywriter are the orange peel that covers, protects, attracts, and applies your inner skills to make them pick you.
And your ability to make them stick to your reading is your inner juice. The main component.
If you do not have enough juice ( ability to make them read ) or no juice, you are an empty shell. An empty orange.
In short, an unproductive inside the market
Of course, I am harsh.
But reality hurts!
Writing emails people want to read is crucial. Hence, today we are going to learn some of the tricks and tips which are a must to grab these skills.
If you are on a time crunch, directly click to the points here:)
Writing effective emails Tip 1
Writing effective emails Tip 2
Writing effective emails Tip 3
Writing effective emails Tip 4
Writing effective emails Tip 5
Writing effective emails Tip 6
Writing effective emails Tip 7
Email is here to stay- they are personal, they are customizable, they are direct
Emails are like the weather, everyone complaints but no one can do anything about them.
The average person received almost 190 emails a day and most of them aren’t even clicked. But yet they are the most essential marketing tools for the business.
And you might be thinking that if there is any secret out there in the market that can make the readers actually want to read. The truth is there are!
And I am gonna share those with you today.
What we are going to learn today—-
- Amazing tips that unlock the power of email
- Write email better and more readable
- How to create compelling copies that actually take action
- That help build better communities
If you ever know and send an email to others with no replies, no action, we are going to solve it today…
Once and for all.
1.The Little Known Secrets About Writing Emails
Yes, Here’s a little secret about writing a good copy email.
It is versatile. Versatile to a level that it can take any shape, any size, any form and any intention.
I build not a six-figure business but enough to support my life, all by myself from zero in less than a year.
I got a book offer just because I had an email list. ( Of course, I am currently on the book )
I have speaking gigs standing in front of all people( of course in zoom in the form of webinars ) just because of email.
I love how emails are as they are. They are personal and they are a combination of a letter, a note a private message, and an important notice.
I love how flexible it is.
We can write any long, short or any type of letter.
I love how personal it is. I can write any type of information in an email.
It gives a chance to be one-to-one.
I love the crazy ROI. Of course, the industry standard is 380%. That means that for every dollar a business spends on email, it gets almost a 38% return for each one.
Mostly, I love how it is 100% controlled by the consumer.
I can control what I will do if it comes to my inbox, I can control whether to open it or not. The consumer decided to open or leave it.
You cannot bother anyone with the email.
The consumer is 100 percent in charge. For businesses their customer opt for it, they get 100 percent control and an environment suitable for them.
According to the HubSpot reports, 99% check their email 1x a day and 50% check their email 10x a day.
The key to writing a great email is this:
“All email is personal”
You are writing to one person. Even it is going out to thousands of people at a time. You are actually trying to connect with one person. One person at a time!
Wondering how to become an Expert copywriter and start your way ahead even with no experience or a spectacular portfolio? Goood news!!!! You will land at the right section by Just a click here.
2.All emails are personal Emails
Email is special
Email is flexible’
Email is personal
Email is profitable
All emails are personal emails. You write one person at a time.
When the readers read they see you writing that email only for them, only for one recipient.
So when you are composing your emails and want your readers to take action, make sure you are writing as if you are sending only to one person.
Nowadays, everything is personal.
Everyone wants to feel special and not consume in mass.
Anything which is been done for everyone is the biggest mood off and the biggest reason recipient even will not care to open your email.
Do you remember the day, when accidentally you or your colleague in the office wear the same kind of shirt, dress or even has the same colored accessories?
It definitely feels awkward.
I hear you. I have been in the same situation, many a time. And trust me it does not feel good.
You do not want the same environment and feel to your potential readers, right?
3.Know the types of email you are going to write
Yes, there may be a type of email that you write, depending on the intention of the outcome.
As it is important to add proper and adequate words as per the intention of the desired action, it is first important to understand the type of emails you are writing.
It will help you in understanding and choosing the words appropriate to the readers.
And the end result, a compelling email that users will love to read!
You ask what type of emails are out there and how to identify them.
Let’s get into them then, right now!
Three types of emails
– There are basically three types of emails
I is Inquiry email
T is Transactional email
M is Marketing/ Sales email
So, in short, ITM are the types of email sent to the target readers
I – One to one email, where you are asking someone for something like a query or any information required
T – They are also known as informational emails. They are pre straightforward.
M – These emails are about customer or new product information messages or a new offer and promotion offer.
So, when you write emails, it is a must to know what is the type of email you are writing and why.
4.Impactful subject line and the first sentence
And you may not have thought about on what effect the most on your email.
Yes, it is – the subject line.
A powerful subject line is the key to successful emails
It will make or break it. ( Of course your email interaction )
So what is the purpose of the subject line?
It is to get your emails opened.
Of course, First impression matters, and since it is the first sentence of the email, you better make it shine.
Also, The first sentence purpose is to get them to read the second sentence and the second sentence purpose is to get them to read the third sentence, and so on.
5.Best ways to write ITM emails ( Inquiry, Transactional, Marketing )
So how do you know the way to write such kind of email and make them open it?
5a. Inquiry Email – I
If you are writing an “I” email ( Inquiry email ), I would suggest to make the purpose of the mail clear, what it is about in the subject line and Specific in the subject line.
That’s what I would have also done.
Remember it is one to one email!
Make it clear in the email who you are and what you want.
5b. Transactional emails – T
T emails ( Transactional ) are not expected to reply but they wanna find us later in the email box.
So you wanna add specific terms in the email or keywords in the subject line which will make it easy to find later on in the mailbox.
In short —- A search term in the subject line.
5c. Marketing emails – M
In M emails ( Marketing), you can either be straightforward or use high open rate words.
Like One of the popular subject, lines are: free shipping
Or, the other way is that —–
You can tickle their curiosity.
For example, Do you want softer skins? ( For target female readers in cold areas struggling to get soft skin )
As you go through your email box make sure you tick and check the subject lines and see their context.
The better your subject line be the better your open rate is going to be!
6.Set aside fear & Send out that first email
Have you ever wondered why sometimes you put off to send that email?
Sometimes you get a card or an email id and you wish to send the email,
You thought you are not doing better now and will send it later and then later become never. Then you thought why your career isn’t going anywhere else?
Am I right?
Ok, lets’ see if we can clear out that.
So, people are just like people and most of them are nice just like you.
When you are writing emails, Establish some common ground- You wanna say something nice about them or their work.
- Make it personal and about them specifically.
- Make them clear that you are writing specifically to them and this email is not a copy of the thousands of emails sent at the same time.
- Make your request quickly and provide a clear next step-You wanna be clear about what the next step is and we expect from them
Here’s an example,
I received an email from xxxxxxx where she said like this:
I am xxxxxxxx I got to know about you from xxxxxxxx. And I have a mutual friend xxxxxxxx and he suggested I reach out to you.
I think your social media is not as good as you and I think I can help ……….and then she went on to list a few qualifications about her and suggest a time to meet.
I took her up and went on to meet and eventually hire her.
Want to know the Qualities Of A Compelling Copywriter?
Here’s A Complete Guide You Need To Know To Outshine Yourself In The Market, just for you!
So, what to do?
- Establish clear points.
- Make common ground
- Tell what next to do
What to Avoid?
Example: “I am sorry that”
No, no one cares, to be honest.
- Making assumptions
Example: “I know you have” —nope NO you don’t know me
- Taking about yourself
Example: “I am like” — Please no, do not start. I do not have time to hear you, about YOU!
- Being long-winded- Do not talk long
- Humor – don’t try to be funny
No… It’s so hard to make laugh to someone who you do not know and someone who studies computer electronics( might be your target buyer persona)
So just be calm,
Professional and clear.
You got this!
7.How often should I send? Or What Time of day is best?
This is the most often common question which I always received from new email copywriters.
Of course, you may be thinking that we are not supposed to send emails but only write compelling ones. So why should we care about the times?
Yes, you might or might not be the one who may directly send the emails, But you also are not a marketing guy so why should you care about the target readers’ demographic or their preferences?
Did you get what I am trying to imply?
Even though you are a copywriter but you must wear multiple hats so that your work remains accurate and impactful.
7a. What time of day to send emails:
So have you heard from your marketing analyst team to send the email on a particular day or time based on data to make it more impactful and you were like huhhhh will it work?
Many people believe and say that it should be Tuesday or before at 8 am any day or not to send at night or do not send at this time or at that time and blah blah.
- I might send a morning ritual-related email after 8:00 am in the morning like a spiritual reminder, a workout, a meal plan, a daily ritual, etc.
- Tuesday is often then the best day to send out the emails,
- Followed by Thursday and Friday.
- Monday is often busy and sometimes due to holidays.
- Fridays are not so good because people often took off early from their work.
A few exceptions to this is ——-
- Friday afternoon is for fun emails
- Late nights for less competition emails
- Sunday for leisure reads
Often Friday afternoon for fun emails around 4 pm. Why?
Because They might be sitting at their desk with no work or do not want to work.
What about late at night on Sundays. Well, there is less competition.
7b. Send emails around your customer’s schedule
Like all the marketing communication and email, all depend on the email audience.
Think about their life.
- Moms’ often return between late night after 10 pm
- People who have desk jobs often return around 2 pm or 10 am
- People who are working field jobs or who have people meeting and appointments like doctors or therapists are busy to write you back at 9 am to 4 pm.
So test it, figure out and use it.
Of course, there isn’t a right way, there is just a way which is right for you!
Huh, A long read right.
That’s all what I prefer to follow and would advise you as well to keep in mind before writing any copy emails.
These were my 7 points to write effective copy emails which will let your readers open your email, read them and take the desired action.
If you still hungry to know the tools used by copywriter in the market. Do not SHY!
Here’s our list of 7 amazing tools which almost 95% of the industry professionals are using daily to increase there productivity. Check them out before its too late!